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| Title | Carnation Milk billboard, Seattle, 1944 |
| Photographer | Webster & Stevens |
| Date | 1944 |
| Caption | Consumer rationing was a big part of the war effort during World War II. The Office of Price Administration established a program of equal sharing where each family in the nation received monthly ration coupon books for such items as butter, meat, sugar, coffee and tobacco. This billboard reminds consumers to do their part to conserve in-demand products like milk. |
| Notes | Sign in image: Carnation Fresh Milk - Use Carnation Fresh Milk Wisely So Everyone May Have His Share.
Handwritten on sleeve: Carnation Co. |
| Subjects | Billboards--Washington (State)--Seattle; Consumer rationing--Washington (State)--Seattle; Dairy products industry--Washington (State)--Seattle; World War, 1939-1945 |
| Places | United States--Washington (State)--Seattle |
| Digital Collection | Museum of History & Industry Photograph Collection |
| Image Number | 1983.10.14797 |
| Ordering Information | To order a reproduction or to inquire about permissions contact photos@mohai.org or phone us at 206-324-1126. Please refer to the Image Number and provide a brief description of the photograph. |
| Credit Line | PEMCO Webster & Stevens Collection, Museum of History & Industry, Seattle; All Rights Reserved |
| Repository | Museum of History & Industry, Seattle (MOHAI) |
| Repository Collection | PEMCO Webster & Stevens Collection |
| Type | Image |
| Physical Description | 1 safety film negative: b&w; |
| Digital Reproduction Information | Scanned from print made from original negative as a 3000 pixel TIFF image in 8-bit grayscale, resized to 640 pixels in the longest dimension and compressed into JPEG format using Photoshop 6.0 and its JPEG quality measurement 3. |
| Photographer's Reference Number | 44-973 |
