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| Advertisement | Kellogg's Toasted Corn Flakes (1908) |
| Company/Advertising Agency | Toasted Corn Flake Company |
| Publication Source | Trade Register, Vol 31 (7), p. 23 |
| Publisher Location | United States--Washington (State)--Seattle |
| Publication Date | August 15, 1908
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| Advertisement Text | The American grocer has a mind of his own. In spite of the fact that the Toasted Corn Flake Co. has sacrificed many thousands of dollars worth of orders during the past few months to protect the retailer, they are over 50 car loads behind on orders...These facts show that the trade is not influenced by false claims and that public insists on getting the Genuine and Original Toasted Corn Flakes. |
| Contextual Notes | In 1898, W.K. Kellogg created a process for flaking corn. Eight years later, he founded the Toasted Corn Flake Co. in Battle Creek, Michigan. Kellogg differentiated the cereal from Post Toasties by marketing it as the "only genuine Toasted Corn Flakes" and including his hallmark signature on every box and advertisement.
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| Category | Nutrition and food
Commercial products |
| Subjects (LCTGM) | Prepared cereals |
| Subjects (LCSH) | Breakfast cereals |
| Geographic Coverage | United States
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| Digital Collection | Early Advertising |
| Digital ID Number | ADV0185 |
| Repository | University of Washington Libraries, Special Collections Division |
| Repository Collection | Pacific Northwest Collection. 979.705 TRA |
| Object Type | Advertisement |
| Digital Reproduction Information | Scanned from text at 200-400 dpi, saved in TIFF format, enhanced and resized using Adobe Photoshop, and imported as JPEG2000 using Contentdm software's JPEG2000 Extension. 2008 |
