|
| Advertisement | Ivory Soap (1908) |
| Company/Advertising Agency | Procter & Gamble Company |
| Publication Source | Trade Register, Vol 31 (26), p. 6 |
| Publisher Location | United States--Washington (State)--Seattle |
| Publication Date | December 26, 1908
|
| Advertisement Text | This is the way it goes. The doctor wants something to clean his surgical instruments. Give him Ivory Soap. Mrs. Brown's table linen has lost its luster. Ivory Soap will restore it. Mrs. Smith's baby has a rash. Ivory Soap will get rid of it...Mr. John Williams, "the handsomest man on 10th Avenue" shaves himself. He probably uses Ivory Soap. If he doesn't, he ought to...Kelley-Clarke Co., Agents. |
| Contextual Notes | In 1897, James Gamble developed a white soap that sold for 10 cents per bar. Harley Procter named the product "Ivory" after hearing a bible verse in church (Psalm 45:8).
|
| Category | Health and hygiene
Commercial products |
| Subjects (LCTGM) | Soaps |
| Geographic Coverage | United States
|
| Digital Collection | Early Advertising |
| Digital ID Number | ADV0175 |
| Repository | University of Washington Libraries, Special Collections Division |
| Repository Collection | Pacific Northwest Collection. 979.705 TRA |
| Object Type | Advertisement |
| Digital Reproduction Information | Scanned from text at 200-400 dpi, saved in TIFF format, enhanced and resized using Adobe Photoshop, and imported as JPEG2000 using Contentdm software's JPEG2000 Extension. 2008 |
