|
| Advertisement | Shredded Wheat (1908) |
| Company/Advertising Agency | Shredded Wheat Company |
| Publication Source | Trade Register, Vol 31 (10), p. 39 |
| Publisher Location | United States--Washington (State)--Seattle |
| Publication Date | September 5, 1908
|
| Advertisement Text | Over two thousand persons passed through "The Home of Shredded Wheat" on August 17, 1908, and saw the unique and interesting process of making Shredded Wheat...No other food factory in the world throws open its doors to so many visitors. The advertising costs money, but it makes consumers of Shredded Wheat and customers for you. We don't allow Shredded Wheat to stick to your shelves. |
| Contextual Notes | In 1892, lawyer Henry Perky invented a process of boiling whole wheat in steam, shredding it and baking it. In 1901, Perky built a factory for his breakfast cereal on Niagara Falls. The Shredded Wheat Company was sold to the National Biscuit Company in 1928.
|
| Category | Nutrition and food
Commercial products
Advertising |
| Subjects (LCTGM) | Prepared cereals |
| Subjects (LCSH) | Breakfast cereals |
| Geographic Coverage | United States
|
| Digital Collection | Early Advertising |
| Digital ID Number | ADV0381 |
| Repository | University of Washington Libraries, Special Collections Division |
| Repository Collection | Pacific Northwest Collection. 979.705 TRA |
| Object Type | Advertisement |
| Digital Reproduction Information | Scanned from text at 200-400 dpi, saved in TIFF format, enhanced and resized using Adobe Photoshop, and imported as JPEG2000 using Contentdm software's JPEG2000 Extension. 2008 |
