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| Advertisement | Quaker Oats (1907) |
| Company/Advertising Agency | Quaker Oats Company |
| Publication Source | Trade Register, Vol 28 (2), p. 25 |
| Publisher Location | United States--Washington (State)--Seattle |
| Publication Date | January 12, 1907
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| Advertisement Text | What the Quaker stands for. He stands for greater care in selecting the grain. He stands for an exclusive process in milling. He insures the absolute satisfaction of your customers and guarantees the permanence of their trade...Quaker Oats. The best and purest oatmeal made...Quaker Rice (Puffed). Truly a wonderful food - the best of selected rice ready for eating after a moment's heating...Quaker Best Corn Meal. Makes a permanent customer of every housekeeper... |
| Contextual Notes | In the 1870s, Henry Parson Crowell revolutionized the breakfast cereal industry by packaging oatmeal in two pound boxes instead of shipping it in barrels to wholesalers. After registering a trademark in 1877, Quaker Oats was heavily advertised in newspapers and farm reports, and on barns and covered bridges.
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| Category | Nutrition and food
Commercial products |
| Subjects (LCTGM) | Prepared cereals |
| Subjects (LCSH) | Breakfast cereals |
| Geographic Coverage | United States
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| Digital Collection | Early Advertising |
| Digital ID Number | ADV0295 |
| Repository | University of Washington Libraries, Special Collections Division |
| Repository Collection | Pacific Northwest Collection. 979.705 TRA |
| Object Type | Advertisement |
| Digital Reproduction Information | Scanned from text at 200-400 dpi, saved in TIFF format, enhanced and resized using Adobe Photoshop, and imported as JPEG2000 using Contentdm software's JPEG2000 Extension. 2008 |
