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| Advertisement | Kellogg's Toasted Corn Flakes (1909) |
| Company/Advertising Agency | Toasted Corn Flake Company |
| Publication Source | Westerner, Vol. 32 (11), p. 25 |
| Publisher | Westerner Company |
| Publisher Location | United States--Washington (State)--Seattle |
| Publication Date | March 13, 1909
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| Advertisement Text | Why the demand keeps up. A good product. A square deal...No other breakfast food ever had such a continuous call. What's the reason? It's the flavor - the through-and-through goodness of the flakes. People can't forget it - children never get enough of it - nobody ever tires of it...It is sold strictly on its merits without premiums or deals. And it is backed by a generous and continuous advertising campaign. |
| Contextual Notes | In 1898, W.K. Kellogg created a process for flaking corn. Eight years later, he founded the Toasted Corn Flake Co. in Battle Creek, Michigan. Kellogg differentiated the cereal from Post Toasties by marketing it as the "only genuine Toasted Corn Flakes" and including his hallmark signature on every box and advertisement.
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| Category | Nutrition and food
Commercial products
Advertising |
| Subjects (LCTGM) | Prepared cereals |
| Subjects (LCSH) | Breakfast cereals |
| Geographic Coverage | United States
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| Digital Collection | Early Advertising |
| Digital ID Number | ADV0187 |
| Repository | University of Washington Libraries, Special Collections Division |
| Repository Collection | Pacific Northwest Collection. 979.505 WES |
| Object Type | Advertisement |
| Digital Reproduction Information | Scanned from text at 200-400 dpi, saved in TIFF format, enhanced and resized using Adobe Photoshop, and imported as JPEG2000 using Contentdm software's JPEG2000 Extension. 2008 |
