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| Advertisement | Shredded Wheat (1909) |
| Company/Advertising Agency | Shredded Wheat Company |
| Publication Source | Westerner, Vol 32 (14), p. 16 |
| Publisher | Westerner Company |
| Publisher Location | United States--Washington (State)--Seattle |
| Publication Date | April 3, 1909
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| Advertisement Text | The one breakfast food that survives the changing moods of public fancy is Shredded Wheat, the food that shows up every year with increased sales in spite of panics, industrial depression or competition...We will spend more money this year than ever before to advertise Shredded Wheat and to make business for the retail dealers. |
| Contextual Notes | In 1892, lawyer Henry Perky invented a process of boiling whole wheat in steam, shredding it and baking it. In 1901, Perky built a factory for his breakfast cereal on Niagara Falls. The Shredded Wheat Company was sold to the National Biscuit Company in 1928.
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| Category | Nutrition and food
Commercial products
Advertising |
| Subjects (LCTGM) | Prepared cereals |
| Subjects (LCSH) | Breakfast cereals |
| Geographic Coverage | United States
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| Digital Collection | Early Advertising |
| Digital ID Number | ADV0382 |
| Repository | University of Washington Libraries, Special Collections Division |
| Repository Collection | Pacific Northwest Collection. 979.505 WES |
| Object Type | Advertisement |
| Digital Reproduction Information | Scanned from text at 200-400 dpi, saved in TIFF format, enhanced and resized using Adobe Photoshop, and imported as JPEG2000 using Contentdm software's JPEG2000 Extension. 2008 |
