It isn't because Imperiales Cigarettes cost only 10 cents for ten that they have built up their enormous sale. It's because they afford a distinctive flavor, a smoking satisfaction, possessed by themselves alone. Imperiales Cigarettes with their thin mais paper - crimped, not pasted - with their conscientiously selected and wisely blended tobacco, and individual mouthpieces, are smoked by thousands of men who could well afford to pay fancy prices for their cigarettes. The men of the West, smoked over 125,000.000 Imperiales Cigarettes in 1907. Smoke them all day long if you want to - no after effects.